Just like everyone else, unique

In the Horkheimer and Adorno’s Essay, The Culture Industry the authors believe that “reproduction processes are necessary that inevitably require identical needs in innumerable places to be satisfied with identical goods.” This idea takes away from the individual, and makes each of us a clog in the bigger system. Individualism is seen as a risk, and by uses the same formulas over and over again, there is no error (hypothetically speaking.) With modern digital technology, the question is posed, are we straying from this idea of thinking or are we simply fitting in with the culture industry that will be an ever continuous cycle?
Technology has created for us new forms of media, such as blogs, webcasts, video chat sessions, youtube, google, and many many more hands on user oriented programs and applications which allow us, the users, to create our own media. Creating new media, and going outside this box of culture can be debated either way. Did the industry create culture or did culture create the industry? To be honest I’m not sure. We can look at viral videos for instance, something that the user creates something spectacular posts it online and by trying something new, is a success although straying from the principals in which the essay describes. According to the essay, “freedom to choose an ideology – since ideology always reflects economic coercion – everywhere proves to be freedom to choose what is always the same.” In fact the user who thought they were making something original is simply conforming to the media, which is presented to them, and therefore the culture industry. I believe that new ideas for new types of media are few and far between, to truly separate yourself from the culture industry is in fact risky, and more than likely would not be accepted by the people as a whole. I feel like all this new media is in fact just modifications of old media recycled and repackaged to seem new. Although, not only do I encourage but am enthusiastic to see if actual new forms of media can or will be produced in our age, but like ghosts, I’ll believe it when I see it.